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About Mazda Canada
Mazda established its operations in Canada in 1968. Its headquarters is located in Richmond Hill, Ontario and have approximately 168 independent franchised dealers in Canada. The automaker employs an engineering philosophy call Kansei Engineering, invented by Professor Mitsuo Nagamachi of Hiroshima International University in the 1970s. Kansei Engineering is a method that accounts for human feelings and impressions being factored into the design of products. Mazda is also currently the only automaker to manufacture vehicles in rotary, diesel, and gasoline engine types. An ongoing partnership with the Ford Motor Company is in place to jointly design and manufacture vehicles in the United States and internationally.
Mazda has used the message “Zoom-Zoom” since 2000 to describe what they refer to as the “exhilaration and liberation from the emotion of motion”. The “Zoom-Zoom” tagline has also been incorporated into Mazda’s “What Do You Drive?” campaign which started in 2011.
Innovative Technologies Available
SKYACTIV Technology
SKYACTIV Technology is an innovation from Mazda produced for the goal of increased fuel efficiency and reduced emissions, without sacrificing performance.
The all new SKYACTIV technologies mark the beginning of an all new era for Mazda, uniting the commitment for a sustainable future with the joy of driving Mazda is famous for. In 2007, Mazda devised a building block strategy to dramatically improve the efficiency and sustainability of the next generation of vehicles. The goal was not to create just a few greener vehicles, but transform the entire product line. Looking ahead to 2020, studies show that the vast majority of people will still be driving passenger vehicles powered by internal combustion engines. Yet, even after 120 years of constant development, the internal combustion engine only uses about 30% of the energy in the fuel. Clearly there is plenty of room for improvement.
The heart of SKYACTIV technology is innovation. Mazda engineers focused on dramatically improving fuel economy and reducing CO2 emissions, while further enhancing safety and driving pleasure. And they’ve succeeded, recognizing these conflicting objectives by optimizing internal combustion and employing advanced, lightweight engineering. The result is SKYACTIV, a completely new range of engines, transmissions, body architecture and chassis that will go into every next generation Mazda.
Mazda believes that future vehicles must be more environmentally responsible. With this in mind, many car manufacturers have focused solely on the development of hybrid systems in the mid-term, with fully electric drives the long-term goal. Mazda is no different in this respect, having already spent more than 20 years working on hybrid and fully electric vehicles. But Mazda has always chosen to defy convention, think independently, and chart its own path. The first step in the building block strategy for sustainable Zoom-Zoom is the introduction of the SKYACTIV technologies to immediately improve fuel economy and reduce emissions. Next comes the step-by-step addition of auxiliary electrical systems to further enhance efficiency, like I-Stop, Mazda’s start-stop technology and regenerative breaking. Mazda also partnered with other automakers to obtain the best hybrid technology. Combining this hybrid system with the advanced internal combustion and lightweight SKYACTIV technologies will create the ultimate Zoom-Zoom hybrid.
Zoom-Zoom is more than a slogan. It’s a standard that every Mazda must live up to. It’s a feeling that connects the driver to the car, the car to the driver, and embraces the pure joy of driving. The next generation of Mazdas will continue to live up to that legacy and create a new standard of sustainability through continuous innovation.
ENGINES: SKYACTIV-G
Highlights:
- World’s highest compression ratio
- 15% more torque
- 15% improved fuel economy
- 15% reduced CO2
- 30% less engine friction
- 10% weight reduction
With today’s internal combustion engines, about 70% to 90% of the energy is lost. Mazda’s approach for the SKYACTIV engines is to harness much of that lost energy by dramatically improving the combustion process. For both gasoline and diesel engines, the compression ratio is key. Raising the compression ratio to improve efficiency in gasoline engines is a well understood theory among engineers. But there is an equally well understood problem – raising the compression ratio also causes abnormal combustion, or “knocking”. Mazda’s analysis found that knocking increases according to the temperature of the air-fuel mixture at the point of ignition. So Mazda introduced an entirely new range of technologies to lower the temperature of the air-fuel mixture in the cylinders.
Mazda developed a special exhaust system to reduce the amount of residual gas in the cylinders. The new 4-2-1 exhaust manifold more effectively removes the hot gases exiting the cylinder to reduce heat and prevent knocking. A unique cavity at the top of each piston was developed to accelerate the combustion speed and drastically improve the process. The combustion duration was also reduced, enabling proper combustion to finish before knocking can occur. Mazda added multi-hole injectors to optimize the fuel spring and create a more even air-fuel mixture which also lowered the cylinder temperature.
A complete engine redesign also gave Mazda engineers the opportunity to rethink every component to squeeze the maximum efficiency from its function. Advanced lightweight design shaves significant weight from key components and dramatically reduced internal friction. The result is the SKYACTIV-G gasoline engine. Exceptionally strong and remarkably efficient, it takes compression to an all new level, solving all the issues that, until now, have baffled engineers. It boasts the world’s highest compression ratio, previously only seen in high-performance race cars not intended for everyday use or known for their fuel economy. It generates around 15% more torque at lower and mid-range engine speeds. At the same time it improves fuel economy by 15% compared to current engines, and also reduces CO2 emissions by 15%. Internal engine friction is reduced by a whopping 30% and the overall weight of the engine has been shaved by 10%. The result is a torquey, free revving engine that quickly responds to the driver’s will and takes Zoom-Zoom to the next level.
TRANSMISSIONS: SKYACTIV-DRIVE
Highlights:
- Combines best features of all transmission types
- Smooth, direct feel from torque converter and clutch
- Precise response from delivered by advanced control module
- 4% to 7% fuel efficiency
The whole point of a transmission is to transfer power from the engine to the wheels when the driver wants it. Optimizing that vital connection is one of the fundamental elements behind every Mazda Zoom-Zoom performance. It’s a simple concept performed by increasingly complex machinery.
For the next SKYACTIV transmissions, Mazda’s engineers took a fresh look at every component. The automatic and manual transmissions were completely redesigned to create the ideal connection between the new SKYACTIV engines and the driver.
SKYACTIV-DRIVE is the 6-speed automatic transmission. It’s designed to deliver the best of all worlds, with the direct shift feel of a manual or dual-clutch transmission, the smooth acceleration and shifts of a conventional automatic, and the fuel efficiency of a continuously variable transmission.
The heart of SKYACTIV-DRIVE is a newly developed torque converter called a full-range direct drive. The power from the engine is now locked into the drive almost 90% of the time. It shifts quickly and smoothly and reacts to changes in the engine load right form a standstill. The result is an automatic transmission that provides drivers with the kind of direct feedback that’s usually only felt with manual transmissions. And even better, it improves fuel economy by up to 7% to deliver the best automatic transmission performance and efficiency for both the SKYACTIV-G and SKYACTIV-D engines.
A lot of Mazda customers prefer to drive a manual transmission. Anyone who has ever put an MX-5 Miata through its paces knows the quick, precise shifting feel of the legendary roadster. The feeling of a more direct connection between car and driver amplifies the Zoom-Zoom experience. Creating that sensation for every new Mazda was the motivation behind the SKYACTIV-MT 6-speed manual transmission. Like all SKYACTIV technologies, Mazda started the design and development from scratch to create something truly innovative. Mazda paid particular attention to the shift feel, reducing the stroke length to allow crisp shift changes by simply flipping your palm. It was accomplished by creating a new part of the transmission called a sleeve, which enables Mazda to balance the short stroke with a light operation. Mazda engineers also focused on designing on a much smaller and lighter manual transmission. Weight has been reduced by as much as 16%, with improved fuel economy thanks to reduced internal friction. Lighter, small and more efficient, the innovative new SKYACTIV-MT 6-speed manual transmission delivers a shift feel that makes you want to change gears again and again. SKYACTIV-DRIVE and SKYACTIV-MT, the all new connection to Zoom-Zoom for every Mazda.
PLATFORM: SKYACTIV-BODY and SKYACTIV-CHASSIS
Highlights:
- 8% lighter body
- 30% more rigid body
- Improved top crash safety performance
- Greater stability and agility
The goal of SKYACTIV technologies is to dramatically improve the efficiency and sustainability of Mazda’s next generation vehicles. At the same time the challenge is also to increase the safety and joy of driving that is the Mazda Zoom-Zoom experience. Advanced, lightweight engineering is the key. Lighter vehicles enhance many aspects of performance, from acceleration and braking to overall agility and handling. Lightness also brings better fuel economy. But here’s the problem with weight reduction: if you simply shed weight, you also lose rigidity and that reduces performance and impacts safety.
To make the SKYACTIV-BODY lighter, stronger and safer, Mazda went back to the drawing board. A conventional body frame is curved to accommodate the engine and transmission. The ideal body structure has a straight and continuous basic framework to ensure high body rigidity. Working closely with the other SKYACTIV development teams, the SKYACTIV-BODY was designed with a straight framework, taking advantage of the reduced size and weight of the new engines and transmissions. It means there is no need for excess reinforcements, which greatly reduces the weight. For improved safety, a concept called multi-load path structure was adopted, which improves the absorption of an impact by dispersing the load in multiple directions. The SKYACTIV-BODY also makes extensive use of high-tensile steel for greater strength with less weight, and weld bonding to reinforce critical areas. The result is an 8% weight reduction with a 30% improvement in body rigidity. A win-win balance of low weight and high rigidity. That translates into greater fuel efficiency and even better driving characteristics. Lighter, stronger, safer; the SKYACTIV-BODY delivers it all.
The chassis is where the rubber meets the road, and its performance is critical in creating a oneness between the car and the driver. The top priority for the SKYACTIV-CHASSIS development team was to further improve Mazda’s unique light and agile driving characteristics. However, making a vehicle more agile usually means compromising on high-speed stability and ride comfort.
On top of that, the goal was to significantly reduce the weight of the chassis. Just like the other SKYACTIV developments, it also started with a blank sheet. A new electric power steering system was developed to provide an immediate response to the driver, even at very low driving speeds. But that enhanced sensitivity can make vehicles less stable at higher speeds. The geometry of the rear suspension was redesigned to optimize the tires’ orientation to the surface to enhance stability at high speeds. This improved the rear grip, while permitting the use of softer dampers and springs to ensure superior ride comfort.
The final objective was weight reduction. Each of the components was carefully optimized to improve rigidity, while minimizing size and weight. Advanced lightweight materials and innovative productions methods were employed. Looking at the front suspension, where rigidity is particularly important, weight was reduced substantially, while managing to improve rigidity by 40%. The result is a 14% overall weight reduction versus the previous chassis. It combines nimble handling with ride comfort and stability, even when pushing the vehicle to its limits. With the SKYACTIV-CHASSIS, the driver will feel at one with the car like never before.
Competitors
| Mazda Model | Mazda vs. Top Competitor Models |
| Mazda3 | Honda Civic, Hyundai Elantra |
| Mazda3 Sport | Volkswagen Golf, Honda Civic |
| Mazda5 | Toyota Venza, Honda Odyssey |
| Mazda6 | Nissan Altima, Honda Accord, Toyota Camry, Ford Fusion |
| CX-3 | Chevrolet Trax, Honda HR-V |
| CX-5 | Nissan Rogue, Honda CR-V, Jeep Compass |
| CX-9 | Toyota Highlander, Acura MDX, GMC Acadia, Hyundai Santa Fe, Ford Explorer |
| MX-5 | Audi TT, Nissan 370Z |
Unhaggle is not affiliated with or endorsed by Mazda in any way nor does Unhaggle endorse any products, services, or websites that may be referred to in, or linked to, this site. All product names, trademarks, and trade names are the property of their respective owners.
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Updated on March 26, 2013
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Last Updated: October 18th 2024
Trader Corporation (“Trader“ or “us” or “we” ) is committed to maintaining the confidentiality and protection of your Personal Information. This Privacy Policy explains how, and why Trader handles and protects your Personal Information. Personal Information is any information that allows a person to be directly or indirectly identified.
CONSENT
We rely on your consent to collect, use, retain, and share your Personal Information. This Privacy Policy outlines your options, where available, to refuse or withdraw your consent.
You agree to this Privacy Policy when you:
- apply for a product or service;
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This Privacy Policy will apply:
- when you ask to begin a relationship with us;
- during the course of our relationship; and
- for a period of time after the end of our relationship.
We do not collect Personal Information from individuals under the age of 14 without the parent's express and verified consent.
WHY AND HOW WE COLLECT YOUR PERSONAL INFORMATION
Beginning and maintaining a relationship with us
We need to collect certain Personal Information about you to provide our products and services. This may include your contact information, information about whether you are eligible for our products and services and records that reflect our overall relationship with you. We may also need other information depending on the product or service we are providing.
Information We Collect from You
The information we may collect includes: your name; your address; your telephone number; your email address; your driver's license, your Social Insurance Number ("SIN") and your credit information.
Automated Information
We may through automated means collect and/or aggregate information regarding your use of the Sites such as:
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We use your Personal Information to help us deliver and manage our products and services, and to administer our business. We may also use your Personal Information:
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Our Use of Web Based Tools
We use certain technologies and tracking tools on our websites and apps to personalize your experience. For example, we use cookies, which are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. We also use pixels, beacons, and other technologies ("Web Based Tools")
Essential Web Based Tools - We use Essential Web Based tools to make certain features available to you on our websites, to help ensure the security of your online browsing experience, to detect, prevent and investigate fraud and to collect information on how you use our websites.
Non-Essential Web Based Tools - We also use non-essential web-based tools to enhance your experience with personalized content. For example, remembering your language and similar settings and presenting offers that may be of interest to you. These tools also allow our third-party advertisers to personalize your online experience and present ads specific to your interests.
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Online Advertising
We subscribe to Digital Advertising Alliance of Canada's Self-Regulatory Principles for Online Behavioral Advertising. These principles promote consumer awareness and choice about how organizations use consumer information for Online Behavioral Advertising. You can learn more about the program by visiting the DAAC's website here https://youradchoices.ca/.
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Location Information
When you download or use the Sites, we may with your permission collect physical location information that allows us to locate a specific device ("Location Information"). We may use Location Information and provide it to third parties to provide you with relevant content and services, such as advertising, search results, dealers in the area, and to evaluate and improve the Sites.
You can decline to provide your Location Information or opt out by changing the location services settings on your mobile device. However, certain features may not function properly or at all as a result if you opt out.
OUR MOBILE APP
If you use a Trader mobile app, we may use your information to:
- operate the mobile app;
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- authenticate you;
- keep the mobile app secure and prevent fraud; and
- improve our apps
We may advertise to you on third party apps. To do this, we may use your device identifier such as Apple’s Identifier for Advertiser (IDFA), or Google Advertising ID (AAID).
If you click on one of our ads on a third-party app, we may use Web Based tools such as your device.
App Permissions
When you download the Trader app on, the app may ask you to consent to some permissions the first time you download the app or when you access specific features in the app identifier. Some of these permissions relate to how we are going to use your information.
PROTECTING YOUR PERSONAL INFORMATION
Security Measures
We have internal policies and security standards to help protect our systems and your Personal information against unauthorized access and use. We retain your Personal Information only as long as we need it, and we only use it for the purposes that we explain to you. Our service providers and agents are contractually bound to keep your Personal Information confidential and must not use it for any unauthorized purpose. Our employees must also keep your Personal Information secure.
DISCLOSING YOUR PERSONAL INFORMATION
We may disclose your Personal Information to our affiliates, lenders, credit bureaus, employees, contractors and consultants. It may also be disclosed to other third-party agents or service providers ("Third Parties") who require this information to help us establish, maintain and manage our business relationship to you, or to Third Parties you have provided your consent to receive information about financial products or services that may be of interest to you, which will be governed by those Third Parties' own privacy policy found here (https://kohoconsulting.com/privacy-policy, Terms of Use - Canadian Black Book).
Credit Applications
If you apply for credit on the Sites with our dealers and lenders or any third party, you will need to provide your Personal Information, including your address, credit information, employment, and other financial information. We may share your application information with the dealership(s) you selected and our lenders/ financial partners so that they can process your application.
Corporate and Asset Transactions
If we sell all or substantially sell all of our business or sell or transfer all or a material part of our assets or are otherwise involved in a merger or transfer of all or a substantial part of our business, we may transfer all your Personal Information that we have collected and stored, to the party or parties involved in the transaction. We will require such providers to maintain your Personal Information confidentiality, to use it only for the purposes of the transaction and to safely destroy it once the transaction fails or when its purpose is fulfilled.
We may also disclose your Personal Information to:
Buyers, Sellers, Dealers and Manufacturers.Personal Information and Data Technologies may be shared with lenders, dealers and manufacturers, and their agents and third-party service providers, who will use that Information in accordance with their own privacy policies.
Employees. Your Personal Information is accessible to our officers and employees who must access it to make the use provided for in this Policy and with which they must abide.
Other
- Protect or defend our interests and the legal rights or property of Trader;
- Protect the rights, interests, safety, and security of users of the Sites or members of the public;
- Protect against fraud or for risk management purposes; or
- Comply with prudent legal practice as we may determine, and applicable law or legal process.
RETAINING AND DESTROYING YOUR PERSONAL INFORMATION
We retain your Personal Information only as long as we need it for the purposes, we collected it. Our Document Retention and Destruction Policy helps us determine the length of time it should be retained. The length of time will vary and depends upon the product or service, the sensitivity of the information, and the purposes for which we use it. We may retain your information after the end of your relationship with us.
For example, we may continue to need your information:
- for legal or regulatory purposes;
- to respond to issues that may arise at a later date;
- to support fraud prevention organizations and other risk assessments; and
- for security purposes
When we no longer need your Personal Information for these purposes we may securely destroy, delete, or erase it. We may also convert it to an anonymous form.
YOUR RIGHTS
Accessing Your Personal Information
Upon request, we will give you access to the information we retain about you. If the information you want concerns any decisions we made about your product or service, we will tell you about the reasons for those decisions unless otherwise prohibited by law. If we relied on information from a third party, such as a credit bureau, to make the decision, we will, where the law allows, provide you with the name and address of that third party.
Please note that we will not be able to provide information about you from our records that contain references to other persons, is subject to legal privilege, contains confidential information proprietary to Trader, relates to an internal investigation, risk assessment or violation of law, or that cannot be disclosed for other legal reasons.
Correcting Your Personal Information
We make reasonable efforts to keep your Personal Information accurate and up to date. If your information changes, please notify us immediately so that we can make the necessary changes.
Automated Decision Making
We use various technology tools to help us serve and communicate with you and to anticipate your needs. Sometimes, the tools allow us to make decisions about you in real time because the process is fully automated. When this occurs, we may notify you in advance of the decision, for example, in the application process. We will also tell you how you can contact us to learn more about the automated decision process.
Request to Delete Personal Information
You can ask that Trader destroy, erase or make anonymous personal information when it is no longer required for the purposes for which it was collected by contacting the Privacy Officer at [email protected]
Data Portability
You have the right to request and receive your Personal Information in a structured and commonly used technological format and can also request that information to be sent to another person or entity authorized by law to collect such information.
WITHDRAWAL OF CONSENT
You may change or withdraw your consent to the collection, use and disclosure of your Personal Information at any time, subject to reasonable notice, by contacting our Privacy Officer, even though that might impact your ability to register or receive a particular product or service.
If you do not want to receive marketing email from us, you can follow the unsubscribe link provided in those emails.
If you do not want to receive interest-based advertisements, you can opt out.
You have a number of choices regarding certain Data Technologies. Most web browsers automatically accept cookies, but you can usually modify your browser's setting to decline cookies if you prefer. You may also render some web beacons unusable by rejecting their associated cookies and disable or delete similar data used by browser add-ons, by changing the add-on's settings or the website of the technology provider. If you choose to decline cookies or similar technologies, certain features may not function properly or at all. You may be able to adjust the use of advertising identifiers on mobile devices through the settings on your device. Finally, if you do not want to use a uniquely generated telephone number, you may choose not to call us.
DE-IDENTIFICATION AND ANALYTICS
We may de-identify or anonymize your Personal Information by removing identifiable information such as your name, address, date of birth and account numbers to use it for serious and legitimate purposes. It may be aggregated and used for internal business purposes such as analytics and reporting, developing, and improving our products and services, understanding, and predicting client needs and preferences, preventing and detecting fraud, identifying trends like purchasing patterns, fraud trends, or enhancing our marketing.
EXTERNAL LINKS
Trader's Sites include hyperlinks to external websites operated by third parties. We do not have any control over how they collect, use, or disclose Personal Information. Please read the third party's privacy policy to learn about its information and privacy practices before you provide any Personal Information.
PRIVACY OFFICER CONTACT INFORMATION
If you have any questions regarding this Privacy Policy, or if you wish to access or correct your Personal Information, please contact the Privacy Officer.
Email:[email protected]
Mail:Privacy Officer
405 The West Mall, Suite 110
Etobicoke, ON
M9C 5J1
Telephone: 416-784-5200