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Bruce Ford in Middleton, Nova Scotia

451 Main Street
Middleton, Nova Scotia B0S 1P0

No description available.

2022 2023 2024 2025
Please note that the finance rates below reflect the base model and may vary depending on the trim selection. For more detailed information on a specific vehicle, click here to generate your free cost report.

2024 Ford Bronco

Finance 0.00% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $49,765
2024 Ford Bronco Sport

Finance 0.00% for up to: 60 months

Cash Rebate Up to: $2,000

Starting at: $38,995
2024 Ford Edge

Finance 6.49% for up to: 60 months

Cash Rebate Up to: $4,500

Starting at: $40,535
2024 Ford Escape

Finance 0.00% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $33,049
2024 Ford Expedition

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $78,020
2024 Ford Expedition MAX

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $95,450
2024 Ford Explorer

Finance 3.99% for up to: 60 months

Cash Rebate Up to: $1,000

Starting at: $48,475
2024 Ford F-150

Finance 0.99% for up to: 60 months

Cash Rebate Up to: $8,000

Starting at: $49,955
2024 Ford F-150 Lightning

Finance 0.00% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $59,995
2024 Ford F-250 Super Duty

Finance 4.49% for up to: 60 months

Cash Rebate Up to: $2,500

Starting at: $58,979
2024 Ford F-350 Super Duty

Finance 4.49% for up to: 60 months

Cash Rebate Up to: $2,500

Starting at: $61,479
2024 Ford Maverick

Finance 6.49% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $33,500
2024 Ford Mustang

Finance 6.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $37,130
2024 Ford Mustang Mach-E

Finance 0.00% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $54,995
2024 Ford Ranger

Finance 6.49% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $41,870
2024 Ford Transit Van

Finance 6.49% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $57,595

How did we do?

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Teressa Mirault

My dad bought his car here. The service here is excellent and they take the time to explain everything to you and will go the extra mile for their customers.

Source: Google

Holly Whittaker

Excellent experience at Bruce Ford in Middleton. Easy and convenient to have discussions in person and over social media. No push no hastle easy going apmosphere. Excellent price for excellent products. Thanks!

Source: Google

Nells :

Great customer service! I drive an hour to come to this ford specifically because they seem to genuinely care about their customers! I’d give them 10 stars if I could!

Source: Google

kim Thorsen

The service department leaves a lot to be desired! This is directly to do with the mechanical side not the service advisor or Lynn Spinney Service Manager, even though it’s her job to follow through in the event there is an issue?? They say that I am constantly pushing back after service repairs are carried out. To put it in simple terms when you charge what they do at the Service Department the service work needs to be a step above what a small repair shop does! Multiple returns for service issue’s use the warranty klm’s of the customer not to say anything about inconvenience & lost time from work or fuel costs!!

Bruce Ford needs to step up its game and this is unfortunately my last trip to this dealership as a customer starting with Fundy Ford back in 2001.

Source: Google

Renée Belong

Fast and efficient service. Does offered excellent customer service from their advisors on my recent time spent there. Thank you!

Source: Google

dev1925

The worst experience with a service department I’ve ever had at a dealership! They can’t answer phones or return voicemails. I dropped my vehicle off for service and put the keys in the drop box. Upon pick up service personnel said I didn’t drop the keys off, more like you didn’t check the drop box for keys and didn’t have enough common sense to notice my trucked parked outside their main door all day, or phone me to check. I would have told them they were there the day before if they answered their phone or returned my multiple voice mails I left. They will never have my business again and I will ensure I go out of my way to not recommend them to everyone if that’s how they run a service department!

Source: Google

Vatsal Thakker

I recently had the pleasure of meeting with Alain at Bruce Ford, and he exceeded all my expectations. From the moment I walked in, Alain's positive attitude and welcoming smile made a lasting impression. His professionalism and dedication to customer satisfaction are unparalleled. Alain truly focuses on the customer's needs, not just the commission, providing honest advice and expert guidance throughout the process. His friendly demeanor and exceptional service make car buying a breeze. Bruce Ford is fortunate to have Alain, and he definitely deserves a raise for his hard work and commitment to excellence. Highly recommend asking for Alain!

Source: Google

pam bangay

Just bought my new to me vehicle from Alain Doucet. Great guy! So easy to deal with he made the whole process simple and stress free. Thank you Alain and the guys in leasing!

Source: Google

Robin Sheaves

Just bought my third Bruce Auto Group vehicle! Alain at Bruce Ford is always my go to sales person, he is super easy to deal with. The customer service at Bruce Ford is by far my favorite!

Source: Google

Angela Miller

Just bought a Ford Eco Sport from Alain, he worked hard to find the right car to fit my specific needs and although I didn't meet her. Bissell did a great job with financing. Thank you to the awesome team at Bruce Ford Used cars.

Source: Google

Aliesja Foster

Thank you Ryan Heikoop for all you did to help make our truck purchasing experience such an exciting one. We are enjoying our new to us Ford Ranger Lariat Tremor. It was a joy working with you and the staff at Bruce Ford.

Source: Google

Paul Giesbrecht

I was referred to Ryan Heikoop at Bruce Ford by a friend and it’s one of the best Vehicle Buying experiences I had. Both Ryan and Gisele in Finance worked with me to find the best car for my budge. The communication was honest and quick and I was able to get into a car with their help in a short time frame. I am new to Nova Scotia and didn’t know anyone, but I felt right at home dealing with Bruce Ford and their team. Thank you all and I will highly recommend you to anyone I know.

Source: Google

john david lafitte

After my Escape broke down, I used Ford Roadside in order to get a free tow. Unfortunately, Bruce Ford was the closest dealership.

They quoted me roughly $800-$1000 just to diagnose the current issue. First, I was told that there was no code reading and that the engine light was "just on." After questioning the technician, he changed his story that there was, in fact, a turbo underboost code reading. Then 800-1000 turned into 400-600.

I called customer relations to report my issue with the dealership. The customer representative called the dealership to rectify the situation. They said the dealership would call back but never did.

While my car was still in the shop, the next day, I gave up and told them to go ahead and do what they had to do. They said they would go ahead and call me with an update (this was at 9:30am) I waited until 4:30 pm to call and was continuously sent to voice-mail.
While talking to the service manager, he was very rushed, condescending, and overall unprofessional. I am still waiting for an update 3 days later.

Please do yourself a favor and avoid taking your car for service here. In my experience, Valley Ford in Kentville is a better option.

Source: Google

Carter Wentzell

I would not recommend Bruce Ford. The way l was treated today was not called for at all. I bought a 2019 Escape from another source and needed an oil change and that is all l wanted. I did want to look at the undercarriage myself and had to be escorted in and more or less chased out. l was treated like an intruder. Then when l went to pay l was charged $126.00 For a simple oil change. Why on earth so much. I never asked for no 16 point inspection. It was Highway Robery. Never will l set foot in there again and l will tell every person l know about this. How can they expect return custermers being treated and talked down to. More than frustrated and ripped off just to look at my own cars and yes l had steel toed boots on and safety glasses.

Source: Google

Scorp411

Always get wonderful service here! Love the sales, parts and service teams!

Source: Google

Laura Boudreau

Always get wonderful service here! Love the sales, parts and service teams!

Source: Google

Rick Lusted

Bought a used 2013 Ford Fusion from Alain.
Real smooth talker.
Had issues with the car about 2 weeks after I purchased it.
Been there 3 times in less than 5 months.
Found out yesterday that the car needs 1000 worth of repairs including a wheel bearing.
Bruce refuses to fix these issues.
Lynn from service said that it's a used car and not a new car so it isn't their problem.
Less than5 months with this car and only 6k put on it
Found out that they also..do their own safety checks before selling these defective cars.
Buyer beware with this bunch of crooks.

Update July 21...left messages everyday and absolutely no response. Real juvenile attitude there.

Source: Google

Ryan DeBouver

Very disappointed with service department, and the ford recall department, we have given them multiple chances to correct a couple of issues and the suggested fixes get worse and worse. Most recent was an alignment issue, the recall fix was to put incorrect and unadjustable part on, so the dealership suggested that they will put a bar in to bend it so it would correct the issue rather than put the proper part on, which I don’t think it’s too much to ask. I thought we had a good relationship with employees at this dealership and have done a decent amount of business with this dealership but they keep proving time and time again they want to cut corners at our expense, I will make sure to share my feelings as much as possible to everyone that I can because cutting corners such as this that have to do with my safety and the safety of the people on the road is a huge issue with me. They have damaged their own reputation with me which I don’t think will ever be repaired as for the vehicle there is other more qualified shops in the area who will from now on receive my business

Source: Google

Immanuel Brewster

Great staff and service!

Source: Google

Philip Combs

In regards to Bruce Fords service department I had never experienced any issues concerning the quality of their work over the close to 3 years I was a customer there, however I found their pricing in need of close scrutiny on repairs other than standard maintenance items.
For example, several years back I needed a repair done and was quoted $1300 in labor which I knew was overly high for the job. When I said no thank you they quickly dropped the labor charge by $500, it was nice they lowered it but why had they tried to overcharge the job in the first place? What if someone without the knowledge didn't know it was out of line and had just accepted their first $1300 quote without question? Second example, they quoted me 2.5 hours of labor for a transmission service, my last Ford dealer charged me 1 hour labor for that same job, same vehicle ( I still have the receipt proving this). I know hourly rates vary and go up but the required time to do a job doesn't magically more than double. Their service writer was full of excuses as to why they needed to charge 2.5 times longer to do this job than another Ford dealer did. I decided I didn't need the stress of trying to keep the local Ford dealer honest and getting an argument half the time so I have now moved my business elsewhere. I had always taken my Fords to a Ford dealer over the past 25+ years because I didn't think you'd get any games there. Caveat Emptor.

Source: Google

Squangan

In regards to Bruce Fords service department I had never experienced any issues concerning the quality of their work over the close to 3 years I was a customer there, however I found their pricing in need of close scrutiny on repairs other than standard maintenance items.
For example, several years back I needed a repair done and was quoted $1300 in labor which I knew was overly high for the job. When I said no thank you they quickly dropped the labor charge by $500, it was nice they lowered it but why had they tried to overcharge the job in the first place? What if someone without the knowledge didn't know it was out of line and had just accepted their first $1300 quote without question? Second example, they quoted me 2.5 hours of labor for a transmission service, my last Ford dealer charged me 1 hour labor for that same job, same vehicle ( I still have the receipt proving this). I know hourly rates vary and go up but the required time to do a job doesn't magically more than double. Their service writer was full of excuses as to why they needed to charge 2.5 times longer to do this job than another Ford dealer did. I decided I didn't need the stress of trying to keep the local Ford dealer honest and getting an argument half the time so I have now moved my business elsewhere. I had always taken my Fords to a Ford dealer over the past 25+ years because I didn't think you'd get any games there. Caveat Emptor.

Source: Google

Jonesy Bones

Poor customer service. They ask to leave a message and don't return the call in a timely fashion.

Source: Google

Michelle Hamm

I must say that I have always received the best service from Bruce Ford Middleton NS.
Each member of Bruce Ford ( Scott-GM, Alain-Sales Associate, Barrett, George, and Ross( parts and service), and Cynthia( finances), as well as all other members.
Scott and Alain are always the ones my husband calls and goes to when making a vehicle purchase. We have purchased a total of 11 vehicles over the past 8 years from Bruce Ford in Middleton. Scott and Alain go above and beyond to give my husband and myself the very best deals possible. They are extremely knowledgeable and professional and very kind and courteous. I love how they take the time to get to know me and my wants and needs, and they always manage to find the perfect vehicle within my husband’s an I price range.
My husband an I will continue to go back to Bruce Ford Middleton.
Thank you all the staff of Bruce Ford Middleton.

Source: Google

Merrill Goodwin

These guys REALLY screwed me over on vehicle financing. I purchased a 2013 Ford F-150 solely for the purpose of credit re-establishment, which was well known to all involved from the beginning. The application was accepted but with a high interest rate. I was dealing directly with the finance manager (Cynthia) who recommended putting a co-signer on the account to take advantage of a lower interest rate. My wife agreed to co-sign the loan. When the paperwork came through for signing, they had my wife listed as primary applicant and myself as the co-signer. I immediately questioned the paperwork and was assured by Cynthia that it would not matter whos name was primary, it would be reported to both credit bureaus regardless. 8 months later I discover nothing has been reported to my credit bureaus, it is solely reported to the primary applicant (my wife). After talking with the lender, they have advised there is nothing they can do on there end, as this was a signed contract provided by the dealer. I did manage to reach out to Cynthia at Bruce Ford and explained the situation. I was told she would contact her lender Rep and get back to me, which has not yet happened. I have tried to reach out several other times via phone and email with no response. This situation seems very much like they knew EXACTLY what was going to happen but couldn't turn down a sale. BOTTOM LINE....if something doesn't seem right, it probably isn't. Make sure you know the details before signing any agreement, despite what you are told...if you have questions, dig deeper until you have the answers you are looking for, despite somebody's words....its quite apparent not everyone regardless of their position, has knowledge. As for now....I WILL NEVER DEAL WITH BRUCE FORD AGAIN solely because of the trickery involved and the irresponsibility of their "professional financing staff". I will update this post as necessary depending on the accountability of the company and the mediation of staff to resolve this issue. I will indeed give credit where credit is due if they make this right, otherwise they are a bunch of scam artists who are only doing what needs to be done to make a sale.

Source: Google

Lloyd Blagdon

Very friendly and knowledgeable staff.

Source: Google

P. EatonJones

Great at selling, terrible at fulfilling promises made to complete the sale! The vehicle came to me dirty, very dirty, detailing was supposed to be done, took me 3 hours to clean the interior, it wasn't even vacuumed fully. The service dept., body shop and terrible detailers don't communicate with the sales people. They put more miles on my vehicle than I did in 4 months and spent over 100.00 on gas, did not even offer a gas card for it. I couldn't get any satisfaction after 4 months of trying and 3 times of them taking the vehicle and sending it back to me with nothing done so I wrote a review. I was contacted by the GM and told that they would send me a partial payment for all things that still needed to be done (I stated I wasn't wasting any more time or money on dealing with them) he I would get the cheque easier IF I removed the bad review. I did get my cheque but the review stands. The Better Business Bureau says there is a going trend with businesses doing this and that they should be reported as BBB does not like this! IF you deal with them make sure you get everything in writing and DO NOT let them take your original vehicle until all things are done as promised. I was lied to about costs and what was done, never received the proper service records and now need brakes, oil change (synthetic) after only putting less than 1000 kms on the vehicle (over half of which they put on taking my vehicle and doing nothing) This was supposed to be a certified vehicle which arrives with a full tank of gas, and so on. They did not do these things nor complete anything. I have very little trust or faith in the dealership or the vehicle I purchased . I deal with dealerships as they usually are better and more trustworthy, Bruce Ford doesn't fall into this classification. This is how poorly they communicate . I got a call last week or so from the service department reminding me of my appt. ???? I told her I did not have an appt. and she said she disagreed with me, haha.... WHAT? I told her I never ever made an appt so she said she will cancel MY appt. I again told her I never made one so whatever she is cancelling is not mine. This came 3 months after my last contact with them, they have no organization whatsoever. Terrible is all ways!

Source: Google

Erika Robicheau

Great customer service, That has me checking into a second vechile from them.

Source: Google

Richard

Very friendly staff and very helpful

Source: Google

Dyana Fjeld

Always receive great service & they never try to sell me unnecessary stuff.

Source: Google

Joel Mosher

Great service staff! Fully equipped

Source: Google

Qwerty Will

Customer Service on the service end was great, but overheard a sales rep talking on the phone saying "I sold that POS vehicle and made 5 grand". Not something I would expect to hear :/

Source: Google

Billy Bob

This dealership is good for subprime financing. However, that is where the good news stops. When buying a car these guys are really greasy. First of all, when buying a car from them, if you want to pay cash or finance outside of the dealership, they charge you an extra thousand dollars. Secondly, they did a bait and switch on me. I had found a car that was an excellent deal. However, the day before I was supposed to pick it up, they called me saying that they had supposedly found a hole in the frame and therefore they were refusing to sell it to me (despite the fact that the car had a fresh M.V.I. and had clearly been undercoated to death. Of course they didn't have anything else at that price so I had to buy something more expensive. Third, they forced an aftermarket extended warranty on me! As I was buying the car they told me that all of their cars come with extended warranties. However I noticed that I was being charged for it to which they replied that despite the fact that it was included I still have to pay for it. I certainly wouldn't choose to spend an extra $1300 on a warranty. Furthermore this warrants company voids your warranty if you do not submit your oil change invoice every time it is performed and I am not even allowed to do my own oil
changes. I will probably never need it at ll where I bought a Honda! Attempting to cancel the warranty the warranty company told me that I only had the first 10 days to cancel and tried to say that it was the finance company who forced it on me. However my finance company said that they don't require that. I think there is an agreement between the dealership and the warranty company. As I said, these guys are good with subprime loans, but these days a LOT of dealerships are now into that.

Source: Google

Dan Lewis

unpleasant. People be warned they try to bombard you with fees and sell absolutely nothing. In my last experience they wanted me to pay 2400 dollars over MSRP after military loyalty and other discounts and this is how they treat their loyal customers as we bought a brand new truck In Nov.SEE HONDA

Source: Google

Jason Dorey

You want a better review? Have someone contact me better then your service advisor Ross. As stated today,you are getting a one star based one my convo with Ross. Like he said I don’t care where you go.

Source: Google

Dan Brown

Waited too long for my friend

Source: Google

Max Weaver

They help you find what you need and great play to get part and they price match.

Source: Google

Christopher Wagner

Poor customer service and mismanaged service department.

Source: Google

Mike Kennedy

Worst car buying experience possible. I regret every day dealing with these people.

Source: Google

Cathy Batson

Service was done in a timely manner!

Source: Google

Richard Holmes

Excellent place for buying Vehicles
Excellent staff 5 star

Source: Google

sharon murphy

Our dealings with the team was great and very personable. Chris was fantastic

Source: Google

Neill Neate

I have dealt with many dealers over the years and this one is by far the best. I get all my maintenance done there. Good work. I just bought my new vehicle there. Great deal. Honest and fair sales staff. George and Scott are the best. I highly recommend this dealership.

Source: Google

Jody Denton

great service

Source: Google

James Dowling

This place has a good range of vehicles to purchase on special.

Source: Google

Carrie Caldwell

They are so nice when you take your truck or car in they are very helpful

Source: Google

Robin Stewart

My 95 year old uncle purchased a new car from Bruce Ford a couple of years ago. He subsequently lost his license and was unable to drive any longer. Barrett and the sales team went above and beyond to help my uncle sell his car. They offered it for sale on their lot, covering all costs involved, including detailing, advertising and the commission to the salesperson.
Barrett personally went to my uncle's home to help him deal with all paperwork involved. This is a wonderful example of great customer service and responsible community service.
We highly recommend Bruce Ford.

Source: Google

Peter Miller

Great customer service! Speaking with a person in this company is always a pleasure....'you' are the focus of their attention. AND no hazy uncertain answers - they know their stuff. From sales, to accounting, to service: always an experience that leaves you impressed with the way you treated. They are straight up with schedules too - no double or triple booking or not knowing where you are in the line. And further to that - our experience is that we never have a long wait for anything or reason. Prompt, efficient and courteous - what's not to like!

Source: Google

Dwayne Fox

Great Customer Service! Breanne was pleasant and very helpful. She even registered me in the Rewards program which will end up being a welcomed savings. And a big thank you to the the driver for getting me back to work. Great staff all around.

Source: Google

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